47 New Clients in One Week. 98% Close Rate. Here's Why That Makes Sense.

Lewis Garth runs Lawn Force - professional lawncare across Yorkshire. PA1 and PA6 qualified, no contracts, 500+ clients across Ilkley, Harrogate, Skipton, and Ripon.

He's Been at it since 2004. Brilliant at the work. Brilliant with his clients.

But organic content wasn't doing anything for him.

So he started using Decodefy to write his Google and Facebook ads.

"No Jon. Clients."

Last week, 47 new clients came through from Facebook alone.

When Lewis told me that, I thought he meant leads. I was already impressed, to be honest. Then he corrected me.

"No Jon. Clients."

I had to sit with that for a minute. 47 clients from one week of Facebook ads. Then yesterday, 7 more in a single day.

The number that matters more than 47

Here's the bit that got me, though. Lewis is closing 98% of his quote meetings. Nearly every person who agrees to a quote, signs up.

I've been doing this long enough to know that doesn't happen by accident. It's nothing to do with a sales script or being clever at the door.

It happens when the ad someone clicked sounds exactly like the business they walk into. No gap between expectation and reality. No "hang on, this isn't quite what I thought." The ad was Lewis - his voice, his offer, the way he actually talks about his work.

So by the time he turns up to quote, they already trust him. The conversation is almost a formality.

What Lewis figured out

We've had quite a few calls with Lewis since he got started, and I'll say this - he's a brilliant entrepreneur. He's figured out ways to use Decodefy I hadn't even anticipated.

The more of himself he puts into it, the better it gets. He treats it like a conversation with someone who knows his business inside out. Which, after you've spent an hour building your system, is exactly what it is.

He's since added Tryggr to manage the enquiry volume coming through too. Smart move when 47 clients land in a week.

If your ads aren't converting like this

People assume better results means better tricks. It doesn't. It means the person reading your ad feels like they already know you - because the words sound like you. On your very best day. Every time.

That's what Decodefy does. If you want to see how it works, get in touch.

And if you're a Yorkshire homeowner after a lawn that's genuinely looked after - no national franchise, no rolling contracts, someone who actually knows what they're doing - Lewis is at lawnforce.com. Ilkley: 01943 461694. Ripon: 01765 699753.



Lewis Garth - Owner, Lawn Force, Yorkshire. Professional lawncare since 2004.