Service businesses lose £66,000+ annually with poor copy. Learn why describing services fails and how capturing transformations doubles conversions.
I tested ChatGPT with a local search and discovered it pulls directly from Google Maps rankings. This changes everything for local businesses.
Will Barker went from avoiding content creation to 99% more website clicks in 4 months. See how the FloweMedia Ecosystem transformed his Yorkshire holiday park's online presence.
Business owners waste £23,400 yearly managing scattered apps. Here's the 3-tool framework that eliminates chaos and recovers time for revenue work.
Matt Steadman, from Yorkshire-based Wharfedale Refrigeration, had £200k in dead quotes. One AI-written email changed everything. See his 7-day transformation.
How Catherine's drug testing company used Decodefy to complete a complex grant application in 8 days and create a presentation in 90 minutes.
AI slop is flooding the internet with 74.2% of new web pages containing AI-generated content. Identify workslop and protect yourself from this digital pollution.
AI avatars just generated $7M in sales in 7 hours. Learn how this game-changing technology can work 24/7 for your local business while you sleep.
AI is targeting middle management. Discover why white-collar jobs are vanishing while blue-collar careers thrive, and how to position yourself for success.
You know those question boxes at the top of Google search results? They're absolute gold for service businesses. And most of your competitors have no bloody idea how to get their content featured there. I've spent years helping businesses like yours grab this prime real estate, and I'm going to show you exactly how we do it at Decodefy. No fluff, no unnecessary tech jargon - just the practical steps that actually work. Why Google's AI Loves Properly Structured FAQs When someone types "which refrigeration brand is most reliable?" into Google, their AI doesn't randomly pick answers to feature. It's specifically looking for content that's: Directly answering the exact question Structured in a way its systems can easily understand Comprehensive without being long-winded From a site with some level of authority This is precisely why FAQ schema is so powerful. It's essentially giving Google's AI a clear roadmap to your expert answers, saying "here's exactly what you're looking for, already packaged up properly." I've seen businesses increase their organic traffic by 30-40% just by implementing this properly. It's not complicated, but it does require doing things in the right order. Step 1: Create FAQs That Actually Matter First things first - bin those generic, useless FAQs like "What areas do you serve?" Nobody's searching for that. Instead, focus on questions that: Showcase your expertise ("Which air conditioning brand is most energy-efficient?") Address common pain points ("How quickly can you respond to refrigeration breakdowns?") Help with buying decisions ("What's the difference between budget and premium refrigeration brands?") The key is answering questions people actually search for. Check your customer emails, sales call notes, and Google's "People Also Ask" sections to find them. For this Refrigeration client, we created questions like "Are some refrigeration brands better for specific business types?" - questions that position them as experts while addressing real customer concerns. Step 2: Add the Technical Bit (FAQ Schema) This is where most businesses go wrong - they create decent FAQs but skip the technical implementation that makes Google's AI take notice. Here's what you need to add to your page: