Headlands Hotel

CASE STUDY


THE HEADLANDS HOTEL

"We just wish we'd met Julie and Flowe Media years ago. We had years of broken promises from other less capable marketing agencies"

Gill & David Gardiner

2017 Update
So Why Did You Decide To Use Us?

After meeting with Julie way back in 2014, we both very much liked her, liked what she had to say and she was local (Scarborough). 

Being local was important to us as it makes her accessible and she had been working with some local companies who we were familiar with for up to 20 years, which meant she must be providing a good service and we knew that they were doing well!  

She was also sympathetic to the problems we had been having with previous marketing companies and we felt she was very sincere and genuine. 
We were not wrong!
We had experienced problems with a number of companies previously who just did not do what they said they were going to do, had no accountability and basically did nothing to improve our marketing. We paid out a lot of money with no results! 

Since using FloweMedia in 2014

We have a new and massively improved website, which is often praised by guests.
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We have had new photographs put on by a photographer recommended by Julie and Jon, so we have been able to update the pictures on the website as we have updated our rooms on a yearly basis- this is really important and has helped sell rooms. 
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The website is much more professional and effective. Julie has met regularly with us to see what our current needs are and anything else we need to discuss. 
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We have been able to bounce ideas with the aim of increasing our direct bookings and reducing our day to day management of marketing tasks. 
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They have set up an automatic confirmation system to guests which follows up at various intervals before they arrive, giving relevant information to them (they really like this - it adds a very personal touch but without any work), and then we are able to invite them to review us after they leave, which helps improve our ratings. 
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Our rating score has improved significantly over the last 3 years as has our trade. All these tasks are simple and straightforward and do not take long due to the systems that have been set up for us. 
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Julie and Jon have advised us on what works and what is less likely to work in our meetings and we very much trust their judgement and experience, which helps us not to make mistakes. 
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Julie has helped us with learning how to use social media (particularly Facebook) to raise the profile of our business 
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They are currently, July 2017, setting up emails to guests who have visited us to encourage them to come again in our less busy times, by providing offers. 
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These strategies all aim to get more direct bookings.

Any Final Words About FloweMedia?

If you are looking for a marketing company to partner with, definitely speak with them. You won’t be disappointed. They are experienced, professional and lovely to work with. They have made many very positive improvements to our business.

WE'D LOVE TO HEAR ABOUT YOUR PROJECT

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Headlands Hotel

"We just wish we'd met Julie and Flowe Media years ago. We had years of broken promises from other less capable marketing agencies"
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