strategic marketing r4 process

R4 Marketing Flowe

Having a website that brings you business is our number one priority. That's why we've developed an easy to follow marketing framework to increase leads, conversions and sales without all the traditional headaches.


Your reputation is your most valuable asset. That’s nothing new. However, with social
media sites like Facebook and Twitter, and online review directories like Google+ Local and TripAdvisor …
your reputation has never been more powerful OR more vulnerable to damage –
damage that has REAL positive and NEGATIVE consequences for your bottom line

If you’re looking to acquire new customers and grow the bottom line, you need to be
making sure more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the Internet in a
strategic way to expand your reach and draw more attention from local prospects who
want what you’re selling.

Adding new customers to your book of business isn’t always easy or cheap. Which is why it’s so important to make sure you’re getting the maximum
lifetime value of every new customer who buys with you. Successful businesses know this; they make sure to create systems and processes to
resell, up sell and cross sell their existing customers and clients for greater profits.

It’s no secret that referrals make the best customers – but not just because they’re cheap to acquire and help you save on marketing costs. According to several studies, referrals convert more quickly, spend more and spend more frequently than
other customers!  Create a system which pro-actively builds the amount of referrals you receive.

R1. Reputation

80% of consumers said they trust online reviews as much as personal recommendations.
- Local Consumer Review Survey 2015

reputation marketing

What are people saying about you?

Reputations take a long time to build, but they can be badly damaged with just a few stray comments from unhappy customers. 

Flowe Media develops marketing systems that:

  • Systematically enhance your reputation
  • Decrease the impact of any negativity about your brand in the marketplace
  • Position you as the preferred choice in your local market

“Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising.” – Nielsen Research

R2. Reach

Did you know?

95.91 percent of all clicks occur on page 1 of Google, and the top three positions deliver 58.4 percent of traffic.

And there are over 24 MILLION daily active Facebook users in the UK to advertise to.

marketing reach

Do more people know about you today than yesterday? 

Flowe Media develops marketing systems that:

  • Target your marketing efforts to the right audience
  • Get your name in front of more of the right prospects each day
  • Keep you front-and-centre in the marketplace so you aren’t forgotten

R3. Resell

“Would you like fries with that?” 
– the most profitable cross sell ever

resell, cross sell and upselling

Are you maximizing the value of your existing customers?

It takes time, money and effort to acquire new customers. Why not capitalise on your investment by focusing on those who are already buying from you?!

Flowe Media can help you capture more revenue per customer by developing marketing systems that:
  • Up sell new customers
  • Cross sell your complimentary products and services
  • Increase the average lifetime value of your customers

R4. Referral

41% of businesses count on referrals for over 80% of sales.
- ActiveRain


FACT: Referrals spend more, convert better and shop faster

But there’s a catch: Even if your customers love you, they’re not likely to recommend you to their peers unless you ask them to. We can help you create systems and campaigns that:

  • Generate more referrals
  • Get the good word about you spread virally in social media
  • Enhance your overall reputation in the marketplace

You don’t need to passively wait for your customers to spread the word about your business! We can help you promote and channel positive buzz to boost referrals and increase sales activity. 
partnering for success
hand shake

Together we’ll go far

We prefer to partner deeply with our customers to help them achieve their business goals and dominate their local market.

Before joining forces with us, we ask that each and every one of our partners understand their role and responsibilities. Keeping this pact means understanding and being responsible for the role you play in the success of your business.

Flowe Media's Role

Research, create and deliver proven marketing systems that enhance your Reputation, Reach more of your target audience, Resell your products to increase the lifetime value of each customer, and generate more Referral business.

Your Role

Engage with Flowe Media's team of experts; share your goals and challenges openly; provide us with information we need in a timely manner so that we can execute our services and deliver swift results; and do your part to promptly capitalise on the interest generated by our campaigns.

Contact Us

Book A Strategy Session

We'd love to talk over any marketing ideas you're thinking of implementing and offer you some sound advice. With over 13 years online experience, we've got plenty of knowledge and hands-on experience about what works and what doesn't. Just give us a call...
01394 286263
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